Everything's so cheap...yet so pricey

Apparently the recession has got firms fighting for new customers more than ever. Within the past year, car dealers have offered buy one get one free cars as if they were trying to sell yoghurt in a supermarket, one dealer had even offered a free scooter with every car purchased! And now insurers are getting in there too! There's one offering a "buy 10 months get 2 months free" on car or van insurance... But regardless of prices dropping everywhere, can anyone afford it?